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Creating compelling business cases course - CITI
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Creating compelling business cases course


Do you create business cases? Are you a senior manager who needs to benefit from your projects or programmes? If the answer is yes to any of these questions then the Creating compelling business cases course is for you.

In order to overcome the challenges of maximising strategic benefit choices, investment decisions must be made.

Precise techniques for developing compelling business cases are discussed in this master class.


In support of this the implementation of change in the evaluation of benefits, each component is considered: role in the benefits management cycle, risks associated with a chosen solution and stakeholder engagement.


  • Establishing the project mission
  • Building a benefits case
  • Developing the business case
  • Financial analysis techniques
  • Tracking value
  • Stakeholder involvement and engagement